The term Green Roof Technology refers to the widely recognized term that encompasses all types, solutions, and methods for incorporating any kind of living plants a.k.a. vegetation in areas that are not directly connected to the ground.
In 1999, Jörg Breuning coined the phrase Green Roof Technology and Green Roof Service, during a period when the United States and other English-speaking nations worldwide began to embrace the concept of using living materials like plants on primarily flat rooftops.
Green Roof Technology is the widely recognized technical term in English that refers to all engineered solutions that include live plants on top of human-made buildings. Green Roof Service, on the other hand, refers to the term used for the action of assisting or performing tasks related to green or living roofs.
With the growth of internet platforms, Jörg Breuning bought the rights of the related .com domains and utilizes these ever since. Accordingly this systematic is the basis of this website with clear definitions of the following sub categories like the terms Green Roof Types and Green Roof Systems and more.
In contrast to others, Jörg Breuning has never insisted on the rights to Green Roof Technology and Green Roof Service. He believes it’s crucial to promote the technology (Green Roofs), particularly in North America, where many people tend to have a significant dislike for nature.
Another interesting point is that people or companies use the term Green Roof or Green Roof Technology for solutions that aren’t related to actual living plants. It does not really matter if they do this intentionally or not. It’s just kind of embarrassing.
It’s thrilling to have spent 45 years working in the Green Roof industry across various continents and languages, witnessing the evolution, development, and establishment of different aspects.
Based on the extensive experience, Jörg Breuning coined also multiple other terms or phrases that are related or actively sells domains. For example:
